SAN FRANCISCO, June 7 -- Salesforce and Google Cloud on Wednesday announced an expanded strategic partnership to help businesses utilize data and artificial intelligence (AI) to deliver more personalized customer experiences, and run more effective campaigns at a lower cost across marketing, sales, service, and commerce.

The tie-up spans products and services including Google's BigQuery tooling, Salesforce's Data Cloud and Vertex AI, Google's fully managed AI platform.

The new data and AI innovations will bring real-time data sharing with enhanced predictive and generative AI capabilities, so businesses can use their data and their custom AI models to better predict customer needs and reduce the cost, risk, and complexity of synchronizing data across platforms, the announcement said.

"AI and data are revolutionizing the way businesses operate and innovate, and together Salesforce and Google are empowering organizations to unlock the full potential of their trusted data, put AI insights into action, and personalize customer experiences like never before," Chief Product Officer of Salesforce David Schmaier said.

"Google Cloud and Salesforce share a commitment to helping businesses accelerate their data-driven transformations. This new partnership brings together one of the world's largest data clouds from Salesforce with analytics and AI capabilities from Google Cloud," Google Cloud CEO Thomas Kurian said.

  - Xinhua