Chief executive officer Cheah See Heong said that driven by the OOH advertising demand recovery, the company's transformation journey is moving in the right direction and has begun to reap the benefits.
"We have made meaningful progress on our transformation journey and managed to build a wide and comprehensive portfolio of OOH assets.
In 2023, ad spending will grow by +9% to reach MYR 6.6 billion ($1.6 billion). Digital advertising will continue to grow by +13%, and linear budgets will grow by +3% before decaying in 2024 and beyond.
Hoping that SJC are going to venture more in digital advertising this year.